Schema Markup for AI Optimization That Survives AI Retrieval
Schema markup for AI optimization is the practice of structuring your JSON-LD so the facts about your business, products, and people stay consistent across every system AI search depends on. Google and Bing parse schema into their indexes, which feed AI Overviews, AI Mode, and Copilot. ChatGPT, Claude, and Perplexity mostly ignore JSON-LD when they fetch pages live, so the same facts must also appear in your visible HTML. Schema works as infrastructure for entity clarity, not as a direct lever for AI citations.