LYNX Blog

Operations

How to Measure the Success of an SEO Campaign: The Metrics That Actually Tell You Something

Most SEO reports are full of numbers and short on answers. Here’s how to measure what actually matters – from organic traffic and conversions to AI visibility metrics most teams are still ignoring…

Operations

Hemp Brand SEO: Why You’re Invisible in AI Search

Paid ads are blocked. Social gets suppressed. Now AI Overviews are returning brand-free answers on hemp queries too. Here’s the specific reason why – and the three decisions separating brands that get cited from brands that don’t.

Operations

How to Forecast SEO Growth: Models that Work in 2026

Most forecasts are built on CTR data that AI Overviews already broke. Here’s how to build one that isn’t.