LYNX provides white-hat link building services, digital PR and off-page SEO for brands that need stronger rankings, trusted third-party mentions and more visibility in AI-generated answers. We earn relevant editorial links on real sites, with every placement named and reported.
LYNX SEO is a Canadian link building and digital PR agency that grows search authority through relevant backlinks, editorial coverage and expert citations. We combine backlink audits, competitor gap analysis, linkable assets, outreach, reclamation and transparent reporting into one off-page SEO program. The goal is not a vanity metric. It is stronger commercial rankings, qualified referral traffic and independent mentions that help both search engines and AI systems understand why your brand should be trusted.
Every link you accept either builds authority or invites a penalty. Play a round of vetting backlinks for a sample brand. The traps are the same ones that quietly wreck real profiles, and dodging them is exactly what we do all day.
A complete authority program: the links that move rankings, the digital PR that earns them, and the cleanup that keeps your profile safe.
One genuinely citable asset can earn dozens of editorial links from a single pitch, and those same mentions are what AI engines quote back.
A relevant editorial link passes authority and puts you in front of a live audience. Relevance and real traffic are exactly what Google and AI weigh now.
Being quoted as an expert earns links from real news sites and marks you as a recognized voice, which doubles as the entity signal AI trusts.
A link inside an article that already ranks starts passing authority right away, with no wait for a new page to age and earn trust.
Plenty of stalled sites are suppressed by old spammy links, not a shortage of new ones. Cleaning the profile lets your good links finally count.
The brands AI recommends are the ones cited across many independent sites. Authority is what connects ranking on Google to being named by ChatGPT and Perplexity.
Networks and marketplaces sell volume on sites nobody reads. Rankings may jump, then an algorithm update or manual action claws it all back, and now you are cleaning up a mess instead of growing. Cheap links cost the most.
Relevant, editorial links on real sites keep their value and pull others in behind them. They survive updates because they are the signal Google is trying to reward. Slower to start, and then they never stop working.
A B2B SaaS brand with a backlink profile full of cheap, irrelevant links and stalled rankings. We cleaned it up, then earned the kind of links that actually move the needle. Twelve months.
We map your backlink profile, flag the toxic links, and find the exact domains your competitors have that you do not.
We build the assets and pitches that make real publications want to cite you, and place your experts in the press.
Relevant, editorial links on sites with real traffic, pointed at the pages that drive rankings and revenue.
We report every link, track referring domains and rankings, and keep earning so authority builds month over month.
Pick the alternative you would otherwise use. See where the risk shows up.
Tell us about your site. We come back with a read on your current backlink profile, the toxic links to clean up, and the authority you could be earning, no obligation.
Thanks. We will review your backlink profile and get back within one business day.