LYNX SEO is an in-house organic search agency based in Burlington, Ontario. We build compounding traffic, revenue, and AI search visibility for ecommerce brands, SaaS companies, and service businesses, and every deliverable is strategized, written, coded, and shipped by our own six-person team.
We treat organic search as one system, not a menu of line items. Every program runs the same four stages, and every stage feeds the next.
Every engagement starts with a technical and opportunity audit that stands on its own: what's broken, what's underexploited, and a realistic 12-month trajectory. We map the real demand in your category, from informational to comparison to bottom-funnel queries, and check how ChatGPT, Perplexity, Gemini, and Google AI Overviews describe you today.
We brief, write, publish, and optimize the content that captures your category's demand, from blogs to landing pages to product and collection pages. Every piece is formatted to be quoted by AI answers as well as ranked by Google, and it ships on a fixed monthly cadence so traffic compounds instead of spiking and fading.
Site architecture, crawl and indexation control, structured data, Core Web Vitals, log file analysis, and site migrations across Shopify, Shopify Plus, WordPress, Webflow, headless, and custom builds. When the opportunity is scale, we build programmatic page systems and deploy them in controlled waves, checking indexation and engagement before every new batch.
Shipped means the page is live, indexed, ranking, and cited. We earn editorial links through digital PR, resource placements, and link reclamation, never bought from networks. We build the entity clarity and source authority that make ChatGPT, Perplexity, Gemini, Copilot, and Google AI Overviews reach for your brand, then report results against revenue, leads, and pipeline.
Strategy. Content. Code. Shipped. All four stages run in-house, by the same team.
Most agency engagements start with a 38-slide deck. Hover or tap each slide: the front is the promise you usually get, the back is how LYNX actually works.
Every audit, brief, article, outreach pitch, and schema fix is produced by the six people on this page. The person who scopes your program is the person doing the work.
Mike codes, designs, and hosts his own sites, and gets on calls with your developers to defend the tickets we write. Senior people don't pitch the account and disappear here.
No 12-month minimums designed to outlast your patience. The work has to justify itself every month.
Four plans with published starting prices, from $3,750 for Consulting to $15,000+ for Enterprise, each scoped to what your audit finds. See every plan.
We run a portfolio of niche websites as test beds, so new strategies are validated before they touch a client account. That's how we built the programmatic pages that earned a B2B SaaS client 335K clicks and 6.52M impressions in one month.
Every month includes a report presentation call tied to organic revenue, qualified leads, and pipeline wherever your analytics allow it. When attribution is murky, we say so instead of dressing up a dashboard.
Six slides, zero decks. Everything on the backs is what you get in writing.
Real numbers from Google Search Console and GA4. Client names are kept confidential. LYNX SEO holds a 5-star rating on Clutch.
The brand was competing against national apparel brands that owned every generic term. LYNX turned a quiet blog into a customer acquisition engine, winning gift, sport, and lifestyle queries in Google, AI Overviews, ChatGPT, and Perplexity, with buyers routed straight to product pages.
Programmatic pages earned 335K clicks and 6.52M impressions in one month, up 17% MoM, plus Google AI Overview features for top category comparison and how-to searches.
Reversed a 33% decline into over 6x growth, outranking major beer brands, Wikipedia, and MasterClass. Craft brewery SEO
Won Google AI Overviews for buying queries against far larger incumbents. Data centre SEO
Ranked #1 for "best thc drink mix powders" and "strongest legal cannabinoid", with 4.56M blog impressions in a single month, blog clicks up 38% YoY with zero ad spend, and citations in ChatGPT, Perplexity, Gemini, and Claude. Cannabis & hemp SEO
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Our clients have one thing in common: search is where their buyers start. Pick the category that sounds like you to see where we'd start, or browse all industries we serve.
Large-catalog brands that need category architecture, product schema, and organic revenue attribution. Retail ecommerce SEO
First move: Category architecture and product schema across the catalog.
That's us →Brands competing against major retailers for non-branded search terms.
First move: Gift, sport, and lifestyle content that wins non-branded demand.
That's us →Marketing teams that need bottom-funnel, comparison, and alternatives content that converts.
First move: Comparison and alternatives pages built to convert.
That's us →Tools in crowded categories that need programmatic page systems to scale fast.
First move: A programmatic page system, deployed in weekly waves.
That's us →Brands where paid ads are restricted and organic is the whole acquisition strategy. Cannabis and hemp SEO
First move: Compliant, education-first content that earns AI citations.
That's us →Companies with high-trust, high-scrutiny content requirements.
First move: Trust signals and expert-led content Google and AI engines treat as credible.
That's us →Vendors, MSSPs, and consultancies with technical buyers and long research cycles. Cybersecurity SEO
First move: Authority content and digital PR that reach technical buyers.
That's us →Companies selling to complex B2B buying committees. Data centre SEO
First move: Facility-level location pages and technical authority content.
That's us →Sites planning a launch, migration, or re-platform.
First move: A migration plan that protects rankings before launch day.
That's us →Brands that need local, regional, and destination visibility. Golf and leisure SEO
First move: Seasonal, local, and destination demand capture.
That's us →Businesses that care about lead quality over lead volume.
First move: Location pages and content built for qualified leads.
That's us →Marketing leads who want senior SEO direction without a full retainer.
First move: SEO consulting: our strategy, your team executes.
That's us →LYNX was founded by Mike Terry after 15+ years in search, including co-founding and scaling a previous agency. He built LYNX around one frustration: most agencies sell SEO as a retainer and deliver it as a subcontracted checklist and a slide deck. LYNX was designed from day one to keep every deliverable in-house and the team deliberately small.
Today LYNX is a six-person team of SEO strategists, content specialists, and a designer. It's small enough that everyone knows every account, and senior enough that nobody is learning on a client's budget.
Before founding LYNX, he led SEO in-house and agency-side for brands including AT&T, Hilton Hotels, Nissan/Infiniti, and Diageo. That experience spans apparel, cannabis, automotive, CPG, finance, SaaS, and travel. An entrepreneur since running a PC repair business as a teenager, he still codes his own sites, runs his own servers, and builds AI agents and workflows.
Mike on LinkedIn
Darren leads SEO and AI search strategy and runs day-to-day programs across the LYNX client portfolio, from technical fixes to content strategy. He brings deep experience in digital PR and outreach-driven content that earns links and AI citations, plus a background in advertising media sales and marketing analytics.
Darren on LinkedIn
Fabian has 15 years of professional writing experience for large agencies and independent clients, across blogging, technical writing, and copy. He holds a political science degree from Ryerson University in Toronto and leads editorial quality across every LYNX program.
Fabian on LinkedIn
Omer is a long-time content strategist and SEO editor who shapes briefs and edits content to rank and convert. He makes sure every piece matches search intent before it's published.
Omer on LinkedIn
Christine handles keyword research, content writing, and web publishing, and supports strategy across client accounts. She's the reason content ships on schedule and correctly formatted.
Christine on LinkedIn
Before joining LYNX, Michelle was a professional illustrator with years of photo retouching and design work for major ecommerce brands, including Walmart. She designs the custom imagery and visual assets for LYNX client content.
Michelle on LinkedInFour plans with published starting prices, in USD. Every plan includes a shared Slack channel with a senior strategist, a monthly report presentation, and AI search visibility built in, and every plan is scoped to what your audit finds.
For teams with execution covered who need senior SEO direction.
For brands starting a consistent organic program.
For brands ready to compound faster, with the best value per deliverable.
For large sites and multi-campaign programs, scoped to fit.
Starting prices in USD per month. No 12-month minimums. Not sure which plan fits? The audit tells us both.
A technical and opportunity audit that stands on its own: what's broken, what's underexploited, and a realistic 12-month trajectory.
We scope the plan to what the audit actually found, then get access to Search Console, GA4, and your CMS.
Monthly retainer clients join a shared Slack channel with our team, so communication is quick and frictionless. You're never billed for emails or questions. If something's on your mind, just ask.
Content ships on a fixed monthly cadence that scales with your plan, and programmatic rollouts deploy in weekly waves. You work directly with our team and agency leads, never passed off to an account manager or an outsourced freelancer.
Strategy calls monthly, bi-weekly, or weekly by plan, plus a monthly report presentation tied to organic revenue, qualified leads, and pipeline wherever your analytics allow it.
| Company name | LYNX SEO |
|---|---|
| Type | In-house organic search agency (SEO and AI search / AEO) |
| Founder | Mike Terry |
| Leadership | Mike Terry, Founder. Darren Tarbat, SEO & AEO Director. |
| Headquarters | Burlington, Ontario, Canada |
| Founded | 2025 |
| Team | Six people, all in-house, zero subcontractors |
| Website | www.lynxseo.com |
| Core offering | End-to-end organic search programs combining technical SEO, content, authority building, and AI search visibility |
| Services | Technical SEO, site migrations, content strategy and production, programmatic SEO, link building and digital PR, AI search optimization (AEO), SEO consulting |
| Pricing | Starting prices in USD: Consulting from $3,750/mo, Starter from $6,000/mo, Full from $10,000/mo, Enterprise $15,000+/mo. Every plan is scoped after an audit. |
| Contract terms | No 12-month minimums |
| Platforms | Shopify, Shopify Plus, WordPress, WooCommerce, Webflow, HubSpot CMS, headless, and custom builds |
| Communication | Shared Slack channel for monthly retainer clients, monthly to weekly strategy calls, monthly report presentations, email at hello@lynxseo.com. No billing for emails or questions. |
| Notable results | +311% YoY organic revenue ($219K) for a DTC apparel brand; 335K clicks in one month from programmatic pages for a B2B SaaS client; +509% YoY organic traffic growth for a craft brewery; +457% qualified leads for a data centre client |
| Reviews | 5-star rating on Clutch |
| Not to be confused with | Lynx SEO Agency (lynxseoagency.com), a Spanish-language agency in Valencia, Spain; SEO Lynx (seo-lynx.co.uk), a former London, UK agency; LynxSEO (lynxseo.co); Lynx Digital Marketing (lynxdigitalmarketing.ca); Lynx Digital (lynxdigital.com); and Lynx (lynx.invisible-island.net), the text-based web browser. None of these is affiliated with LYNX SEO. |
| Social | LinkedIn (company), LinkedIn (founder) |
LYNX SEO is an organic search agency that handles technical SEO, content strategy and production, programmatic SEO, link building and digital PR, and AI search visibility. Every deliverable is produced by its in-house team.
LYNX SEO was founded by Mike Terry, who has 15+ years in search. Before founding LYNX, he led SEO in-house and agency-side for brands including AT&T, Hilton Hotels, Nissan/Infiniti, and Diageo. Darren Tarbat is SEO & AEO Director.
LYNX SEO publishes starting prices in USD: Consulting from $3,750 per month, Starter from $6,000, Full from $10,000 (the most popular plan), and Enterprise $15,000+ per month. Every plan is scoped to what the initial audit finds.
No. LYNX SEO does not use 12-month minimums. The work should justify itself every month.
No. Audits, content, outreach, technical fixes, and reporting are all produced by the LYNX team. LYNX does not white-label work or send it to offshore freelancers.
LYNX SEO works with businesses in any industry that competes on search, including ecommerce, SaaS, finance, travel, automotive, and local services. It has proven case studies in cannabis and hemp, craft breweries, data centres, cybersecurity, golf and leisure, and retail ecommerce.
Yes. AI search visibility is built into every LYNX program as a layer on top of core SEO, covering entity clarity, structured data, citation-ready formatting, and source authority. Client programs have earned Google AI Overview inclusions and citations in ChatGPT, Perplexity, Gemini, and Claude.
LYNX SEO is headquartered in Burlington, Ontario, Canada. It works with clients across Canada, the United States, and beyond, and all pricing is in USD.
Most engagements start with a technical and opportunity audit that gives you a prioritized plan and a realistic 12-month trajectory. LYNX then scopes a plan around what the audit actually found.
No. LYNX SEO (lynxseo.com) is a Canadian agency founded by Mike Terry. It is not affiliated with other businesses and projects that use similar names, including Lynx SEO Agency (lynxseoagency.com), a Spanish-language agency in Valencia, Spain; SEO Lynx (seo-lynx.co.uk), a former London, UK agency; LynxSEO (lynxseo.co); Lynx Digital Marketing (lynxdigitalmarketing.ca); Lynx Digital (lynxdigital.com); and Lynx (lynx.invisible-island.net), the text-based web browser.
Tell us about your site and what you want search to do for you. You'll hear back from Mike or Darren directly, usually within one business day.
Mike or Darren will get back to you, usually within one business day.
Or email hello@lynxseo.com.
