/* ============================================================ */
/* RETAIL & ECOMMERCE INDUSTRY PAGE — page-specific styles        */
/* Loads AFTER https://www.lynxseo.com/style.css. Anything here  */
/* that shares a selector with the shared sheet is an             */
/* intentional override, not a duplicate.                         */
/* ============================================================ */

:root{--bg2:#101018;--line:#29293b;--amber:#ffbe48;--purple:#9d90ea;--muted:#797991}
*{box-sizing:border-box;margin:0;padding:0}html{scroll-behavior:smooth}
.eyebrow.green{color:var(--green)}.eyebrow.purple{color:var(--purple)}.cite{color:var(--red)}.muted{color:var(--muted)}
.hero{padding:74px 0 86px}.crumbs{font-size:10px;color:var(--muted);letter-spacing:1px;margin-bottom:42px}.hero-grid{display:grid;grid-template-columns:1.05fr .95fr;gap:48px;align-items:center}.hero h1{font-size:clamp(36px,5vw,64px);margin-bottom:24px}.hero .lede{font-size:16px;max-width:58ch}.hero-actions{display:flex;gap:12px;flex-wrap:wrap;margin-top:30px}
.store-window{border:1px solid #395044;border-radius:9px;overflow:hidden;background:#050a07;box-shadow:0 35px 90px -35px #000,inset 0 0 45px rgba(62,224,138,.03)}.store-head{display:flex;justify-content:space-between;align-items:center;padding:12px 14px;border-bottom:1px solid #324136;color:var(--green);font-size:10px;letter-spacing:1.5px}.store-screen{min-height:390px;padding:20px;position:relative;background:linear-gradient(rgba(62,224,138,.025) 1px,transparent 1px),linear-gradient(90deg,rgba(62,224,138,.025) 1px,transparent 1px);background-size:24px 24px}.hero-console-top{display:grid;grid-template-columns:92px 1fr;gap:16px;align-items:center;padding:13px;border:1px solid #2c4134;background:#09110c}.hero-console-top img{width:78px;height:62px;object-fit:contain;image-rendering:pixelated}.hero-console-label{display:block;color:#7fa38c;font-size:9px;letter-spacing:1.5px;margin-bottom:7px}.hero-console-type{min-height:46px;color:#fff;font-size:12px;line-height:1.55}.hero-console-type:after{content:"";display:inline-block;width:7px;height:12px;margin-left:4px;background:var(--green);vertical-align:-2px;animation:blink 1s step-end infinite}.revenue-path{display:grid;grid-template-columns:repeat(4,1fr);margin-top:16px;border:1px solid #2c4134}.path-node{position:relative;padding:15px 10px;background:#0d1711;border-right:1px solid #2c4134;min-height:105px}.path-node:last-child{border-right:0}.path-node span{display:block;color:#72917d;font-size:8px;letter-spacing:1.2px;margin-bottom:9px}.path-node b{display:block;color:#fff;font-size:10px;font-weight:400}.path-node i{display:block;margin-top:10px;color:var(--red);font-style:normal;font-size:8px;letter-spacing:.8px}.path-node.active{background:#17241b;box-shadow:inset 0 -3px var(--red)}.path-node.active i{animation:blink 1s step-end infinite}.console-verdict{margin-top:16px;border:1px solid #4d2f30;background:#160c0d;padding:13px}.console-verdict span{display:block;color:var(--red);font-size:8px;letter-spacing:1.4px;margin-bottom:5px}.console-verdict b{color:#fff;font-size:11px;font-weight:400}.store-foot{border-top:1px solid #324136;padding:13px 15px;color:#8da896;font-size:10px}.store-foot b{color:var(--green)}@keyframes blink{50%{opacity:0}}
.answer{border:1px solid var(--line);background:var(--panel);padding:24px 28px;border-left:3px solid var(--green)}.answer b{color:#fff;font-weight:500}
.section-head{max-width:720px;margin-bottom:48px}.section-head h2{font-size:clamp(28px,3.5vw,44px);margin-bottom:15px}.section-head p{font-size:15px}.bg2{background:var(--bg2);border-block:1px solid var(--line)}
.journey-wrap{border:1px solid var(--line);background:#0e1110;border-radius:8px;overflow:hidden}.journey-top{display:flex;justify-content:space-between;padding:13px 17px;border-bottom:1px solid var(--line);font-size:10px;letter-spacing:1.5px;color:var(--green)}.journey-tabs{display:grid;grid-template-columns:repeat(5,1fr)}.journey-tab{padding:20px 12px;border:0;border-right:1px solid var(--line);background:var(--panel);color:var(--muted);font:400 11px var(--mono);cursor:pointer;text-align:left}.journey-tab:last-child{border-right:0}.journey-tab span{display:block;font-size:9px;color:#55556b;margin-bottom:6px}.journey-tab.on{background:#142219;color:#fff;box-shadow:inset 0 -3px var(--green)}.journey-stage{display:grid;grid-template-columns:.8fr 1.2fr;min-height:315px}.signal-panel{border-right:1px solid var(--line);padding:28px;background:linear-gradient(180deg,#142219,#0c1210)}.signal-panel>span{display:block;color:#7fa38c;font-size:9px;letter-spacing:1.5px}.signal-panel strong{display:block;font:18px var(--display);color:#fff;margin:13px 0 24px}.signal-readout{display:grid;gap:10px}.signal-readout div{border:1px solid #2c4134;background:#0b130e;padding:12px}.signal-readout small{display:block;color:#688573;font-size:8px;letter-spacing:1.2px;margin-bottom:5px}.signal-readout b{display:block;color:#fff;font-size:11px;font-weight:400}.signal-readout .alert{border-color:#563234;background:#190e0f}.signal-readout .alert b{color:#ff8581}.stage-copy{padding:38px}.stage-copy .status{font-size:10px;color:var(--red);letter-spacing:2px}.stage-copy h3{font-size:24px;margin:12px 0}.stage-copy p{font-size:14px}.stage-cols{display:grid;grid-template-columns:1fr 1fr;gap:15px;margin-top:24px}.stage-box{border:1px solid var(--line);padding:15px;background:var(--panel)}.stage-box span{display:block;color:var(--muted);font-size:9px;letter-spacing:1.5px;margin-bottom:7px}.stage-box b{font-weight:400;color:#fff;font-size:12px}
.leak-finder{border:1px solid #334438;background:#0c130f;border-radius:9px;overflow:hidden}.lf-bar{display:flex;justify-content:space-between;padding:13px 16px;border-bottom:1px solid #334438;color:var(--green);font-size:10px;letter-spacing:1.5px}.lf-grid{display:grid;grid-template-columns:.92fr 1.08fr}.lf-controls{padding:26px;border-right:1px solid #334438}.lf-controls fieldset{border:0;margin-bottom:22px}.lf-controls legend{color:#91a99a;font-size:9px;letter-spacing:1.4px;margin-bottom:9px}.choices{display:grid;grid-template-columns:1fr 1fr;gap:7px}.choices button{padding:10px;background:#131b16;border:1px solid #2b3d31;color:#8da195;font:11px var(--mono);cursor:pointer;text-align:left}.choices button.on{border-color:var(--green);color:#fff;background:#183022}.lf-output{padding:28px}.lf-output h3{font-size:22px;margin:8px 0 13px}.risk-meter{height:9px;background:#1c2820;margin:18px 0 25px;overflow:hidden}.risk-meter i{display:block;height:100%;width:78%;background:linear-gradient(90deg,var(--green),var(--amber),var(--red));transition:width .35s}.leak-list{display:grid;gap:10px}.leak-row{display:grid;grid-template-columns:32px 1fr auto;gap:10px;align-items:center;border:1px solid #2b3d31;padding:12px}.leak-row b{color:#fff;font-size:12px;font-weight:400}.leak-row span{color:var(--muted);font-size:9px}.leak-row strong{font-size:10px;color:var(--red);font-weight:400}.first-move{margin-top:13px;border:1px solid #385846;background:#142019;padding:14px}.first-move span{display:block;color:var(--green);font-size:8px;letter-spacing:1.4px;margin-bottom:5px}.first-move b{color:#fff;font-size:11px;font-weight:400}.lf-note{font-size:10px;color:var(--muted);margin-top:17px}.lf-output .btn{margin-top:20px}
.ops-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:14px}.op{border:1px solid var(--line);background:var(--panel);padding:25px;min-height:250px;position:relative;overflow:hidden}.op:before{content:attr(data-code);position:absolute;right:14px;top:10px;color:#333345;font:36px var(--display)}.op .op-tag{color:var(--green);font-size:9px;letter-spacing:1.5px}.op h3{font-size:18px;margin:18px 0 11px}.op p{font-size:12.5px}.op ul{list-style:none;margin-top:18px;display:grid;gap:7px;font-size:11px;color:var(--muted)}.op li:before{content:"›";color:var(--red);margin-right:8px}
.case-shell{border:1px solid var(--line);background:var(--panel);overflow:hidden}.case-tabs{display:grid;grid-template-columns:1fr 1fr;border-bottom:1px solid var(--line)}.case-tab{padding:17px 20px;background:#0e0e15;border:0;border-right:1px solid var(--line);color:var(--muted);font:11px var(--mono);letter-spacing:.7px;text-align:left;cursor:pointer}.case-tab:last-child{border-right:0}.case-tab span{display:block;color:#55556a;font-size:8px;letter-spacing:1.3px;margin-bottom:5px}.case-tab.on{background:#16211a;color:#fff;box-shadow:inset 0 -3px var(--green)}.case-panel{display:grid;grid-template-columns:1.1fr .9fr}.case-visual{padding:28px;border-right:1px solid var(--line)}.case-titleline{display:flex;justify-content:space-between;gap:15px;align-items:start;margin-bottom:20px}.case-titleline span{color:var(--green);font-size:9px;letter-spacing:1.5px}.case-titleline h3{font-size:20px;margin-top:7px}.case-chart{height:280px;border:1px solid #2d3c33;background:#0a100c;padding:15px;position:relative}.case-chart svg{width:100%;height:100%;overflow:visible}.chart-grid{stroke:#263129;stroke-width:1}.chart-area{fill:rgba(62,224,138,.07)}.chart-line{fill:none;stroke:var(--green);stroke-width:3;stroke-linecap:round;stroke-linejoin:round;filter:drop-shadow(0 0 5px rgba(62,224,138,.45));stroke-dasharray:1200;stroke-dashoffset:1200;transition:stroke-dashoffset 1.3s ease}.chart-line.impressions{stroke:var(--purple);stroke-width:2;filter:none}.case-chart.animate .chart-line{stroke-dashoffset:0}.chart-labels{display:flex;justify-content:space-between;color:#66756b;font-size:8px;margin-top:8px}.chart-legend{display:flex;gap:18px;margin-top:15px;color:var(--muted);font-size:9px}.chart-legend i{display:inline-block;width:9px;height:9px;border-radius:50%;background:var(--green);margin-right:6px}.chart-legend i.p{background:var(--purple)}.case-detail{padding:28px}.case-stats{display:grid;grid-template-columns:1fr 1fr;gap:9px;margin-bottom:23px}.case-stat{border:1px solid var(--line);background:#101018;padding:14px}.case-stat strong{display:block;color:#fff;font:17px var(--display);margin-bottom:6px}.case-stat span{display:block;color:var(--muted);font-size:9px;line-height:1.4}.case-proof{border-top:1px solid var(--line);padding-top:18px}.case-proof h4{font:10px var(--mono);color:var(--red);letter-spacing:1.5px;margin-bottom:10px}.case-proof p{font-size:12px}.case-proof p+p{margin-top:10px}
.compare{border:1px solid var(--line);overflow:hidden}.compare-head,.compare-row{display:grid;grid-template-columns:1.15fr 1.25fr 1.35fr}.compare-head{background:#0e0e15;color:var(--muted);font-size:9px;letter-spacing:1.4px}.compare-head>*{padding:14px 18px}.compare-row{border-top:1px solid var(--line);background:var(--panel)}.compare-row>*{padding:20px 18px;border-right:1px solid var(--line);font-size:12px}.compare-row>*:last-child{border-right:0}.compare-row h3{font:400 13px var(--mono);letter-spacing:.4px}.compare-row .best{color:var(--green)}.compare-row .strain{color:var(--text)}.compare-row.lynx{background:#142019}.compare-row.lynx h3{color:var(--green)}
.workflow{display:grid;grid-template-columns:repeat(5,1fr);border:1px solid var(--line)}.flow-step{padding:24px 18px;border-right:1px solid var(--line);background:var(--panel);min-height:210px}.flow-step:last-child{border-right:0}.flow-step b{display:block;color:var(--red);font:18px var(--display)}.flow-step h3{font:400 13px var(--mono);margin:19px 0 9px}.flow-step p{font-size:11px;color:var(--muted)}
.ai-grid{display:grid;grid-template-columns:1fr 1fr;gap:14px}.ai-card{border:1px solid var(--line);background:var(--panel);padding:23px}.ai-card span{color:var(--purple);font-size:9px;letter-spacing:1.2px}.ai-card h3{font:400 15px var(--mono);margin:13px 0}.ai-card p{font-size:12px}
.faq{max-width:850px}.qa{border-bottom:1px solid var(--line)}.qa button{width:100%;padding:23px 40px 23px 0;text-align:left;background:none;border:0;color:#fff;font:14px var(--mono);position:relative;cursor:pointer}.qa button:after{content:"+";position:absolute;right:5px;color:var(--red);font-size:22px}.qa button.open:after{transform:rotate(45deg)}
.crt-screen{position:relative;overflow:hidden;border-radius:18px;background:radial-gradient(ellipse at 50% 38%,#04241a,#02120c 70%,#010a07 100%);padding:66px 28px;text-align:center;margin-bottom:48px;border:2px solid #0c0c12;box-shadow:0 0 0 10px #090910,0 34px 80px -34px #000,inset 0 0 90px rgba(0,0,0,.92),inset 0 0 38px rgba(62,224,138,.12)}.crt-screen:before{content:"";position:absolute;inset:0;z-index:5;pointer-events:none;background:linear-gradient(rgba(120,255,190,.06),transparent 34%),radial-gradient(ellipse at 50% 0,rgba(62,224,138,.1),transparent 62%)}.crt-grain{position:absolute;inset:0;z-index:1;pointer-events:none;opacity:.11;background-image:url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' width='150' height='150'%3E%3Cfilter id='n'%3E%3CfeTurbulence type='fractalNoise' baseFrequency='0.9' numOctaves='2' stitchTiles='stitch'/%3E%3CfeColorMatrix type='saturate' values='0'/%3E%3C/filter%3E%3Crect width='100%25' height='100%25' filter='url(%23n)'/%3E%3C/svg%3E");animation:crt-grain .45s steps(3) infinite}@keyframes crt-grain{0%{background-position:0 0}25%{background-position:-13px 9px}50%{background-position:9px -13px}75%{background-position:-9px -8px}100%{background-position:13px 9px}}.crt-inner{position:relative;z-index:2;animation:crt-bright 5s steps(1) infinite}@keyframes crt-bright{0%,95%{opacity:1}96%{opacity:.82}97%{opacity:1}98%{opacity:.9}99%,100%{opacity:1}}.crt-line{font-family:var(--mono);font-weight:500;font-size:clamp(20px,3.7vw,36px);letter-spacing:.13em;text-transform:uppercase;color:#4dff9e;text-shadow:0 0 5px rgba(77,255,158,.9),0 0 15px rgba(62,224,138,.6),0 0 34px rgba(62,224,138,.35);min-height:1.2em;line-height:1.25}.crt-cur{display:inline-block;width:.58em;height:.98em;background:#4dff9e;margin-left:.14em;vertical-align:-2px;box-shadow:0 0 10px #4dff9e;animation:blink 1s step-end infinite}.crt-sub{margin-top:22px;font-size:clamp(11px,1.6vw,14px);letter-spacing:.24em;text-transform:uppercase;color:rgba(122,224,172,.6);text-shadow:0 0 6px rgba(62,224,138,.3)}.crt-scan{position:absolute;inset:0;z-index:3;pointer-events:none;background:repeating-linear-gradient(to bottom,rgba(0,0,0,.32) 0 2px,transparent 2px 4px)}.crt-vignette{position:absolute;inset:0;z-index:4;pointer-events:none;background:radial-gradient(ellipse at center,transparent 50%,rgba(0,0,0,.62) 100%)}
.contact{background:var(--bg2)}.contact-grid{display:grid;grid-template-columns:.72fr 1.28fr;gap:48px;align-items:center}.contact-art{text-align:center}.contact-art img{width:220px;filter:drop-shadow(0 18px 35px rgba(237,54,49,.25))}.contact h2{font-size:clamp(28px,3.5vw,42px);margin-bottom:15px}.contact p{font-size:13px}.lead{margin-top:26px}.field label{display:block;font-size:9px;letter-spacing:1.2px;color:var(--muted);margin-bottom:5px;text-transform:uppercase}.field input,.field select{width:100%;padding:13px;background:#0e0e15;border:1px solid var(--line);color:#fff;font:12px var(--mono)}.diagnosis{border:1px solid #2d4b38;background:#111b15;padding:13px;margin-bottom:13px;font-size:11px}.diagnosis b{color:var(--green);font-weight:400}.fine,.contact-alt{font-size:10px!important;color:var(--muted);margin-top:11px}.contact-alt a{color:var(--green)}.form-ok{display:none;border:1px solid var(--green);padding:24px}.form-ok h3{font:18px var(--display);margin-bottom:8px}
@media(max-width:960px){.hero-grid,.journey-stage,.lf-grid,.contact-grid{grid-template-columns:1fr}.signal-panel,.lf-controls{border-right:0;border-bottom:1px solid var(--line)}.ops-grid{grid-template-columns:1fr 1fr}.workflow{grid-template-columns:1fr 1fr}.flow-step{border-bottom:1px solid var(--line)}.footer-cols{grid-template-columns:1fr 1fr}.journey-tabs{grid-template-columns:1fr}.journey-tab{border-right:0;border-bottom:1px solid var(--line)}} 
@media(max-width:700px){.blk{padding:74px 0}.nav-links{display:none;position:absolute;top:70px;left:0;right:0;padding:25px;background:#0c0c12;border-bottom:1px solid var(--line);flex-direction:column;align-items:flex-start}.nav-links.active{display:flex}.burger{display:flex}.hero{padding-top:45px}.hero-grid{gap:34px}.store-screen{min-height:0}.revenue-path{grid-template-columns:1fr 1fr}.path-node:nth-child(2){border-right:0}.path-node:nth-child(-n+2){border-bottom:1px solid #2c4134}.ai-grid,.ops-grid,.stage-cols,.case-panel{grid-template-columns:1fr}.case-visual{border-right:0;border-bottom:1px solid var(--line)}.case-tabs{grid-template-columns:1fr}.case-tab{border-right:0;border-bottom:1px solid var(--line)}.compare-head{display:none}.compare-row{grid-template-columns:1fr}.compare-row>*{border-right:0;border-bottom:1px solid var(--line)}.workflow{grid-template-columns:1fr}.flow-step{border-right:0}.g2{grid-template-columns:1fr}.footer-cols{grid-template-columns:1fr}.choices{grid-template-columns:1fr}.crt-screen{padding:54px 18px}}
@media(prefers-reduced-motion:reduce){*{scroll-behavior:auto!important;animation:none!important;transition:none!important}.reveal{opacity:1;transform:none}}